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What phenomenon of the global marketplace is the coralius vp championing with her global brand-building strategy?
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How much money does Coralius cosmetics make a year?
Coralius Cosmetics is a global cosmetics manufacturer with annual revenues of $1.1 billion. Its brand of eyeliner, mascara and eye shadow is widely recognized in over 75 countries.
Where does Coralius eyeliner and Mascara come from?
Headquartered in Los Angeles, its brand of eyeliner, mascara and eye shadow is widely recognized in over 75 countries. In the past, Coralius has successfully relied on its regional managers to create local advertising and promotion initiatives for its cosmetics.
How did brainmass propose to the CEO of Coralius?
She proposes to the Coralius CEO that the company create three new eye colour palettes for each of the three stars and then use the stars in their advertising. The new products are to be launched to coincide with the film's releases in different countries.
Why does Coralius do business in the global marketplace?
However, she wonders why Coralius does business in a global marketplace if the company ignores the opportunities presented by globalization. The CEO wants research to prove that a global brand-building strategy will save Coralius money.
Last Update: Oct 2021
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25.10.2021 05:42
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24.10.2021 10:44
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