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Jumbo packs of diapers, analysis showed, were selling with beer on Friday afternoons. This was letter a surprise; beer and diapers don’t evidently go together. Far study found that women were skipping the giant packs of diapers during their weekly shopping, because they didn’t fit in the cart with babe and a week’s worth of groceries.
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Beer and diaper walmart analysis
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What is the parable of the beer and diapers?
It is easier to illustrate the difference between querying and data mining with a good example and, already firmly enshrined in BI mythology, is the "beer and diapers" story. Some time ago, Wal-Mart decided to combine the data from its loyalty card system with that from its point of sale systems.
When to put beer in the diaper aisle?
The findings were that men between 30- 40 years in age, shopping between 5pm and 7pm on Fridays, who purchased diapers were most likely to also have beer in their carts. This motivated the grocery store to move the beer aisle closer to the diaper aisle and wiz-boom-bang, an instant 35% increase in sales of both.
How are sales of diapers and beer related?
IT'S PART OF the folklore of data processing. A retail chain put all its checkout-counter data into a giant digital warehouse and set the disk drives spinning. Out popped a most unexpected correlation: sales of diapers and beer.
Is the beer and diapers story a true story?
Like all good myths, the beer and diapers story does have its origins in fact; but sadly, almost all of the detail (and specifically the detail that makes it a great BI story) is probably fabrication. We are all indebted to Daniel Power for uncovering the origins of the story.
Last Update: Oct 2021
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