Barilla essay

The main issue in this case is the fluctuating demand imposed on Barilla’s manufacturing and distribution system. Once this is brought under control, many other problems will be solved. These following are some of the causes of this fluctuating demand that must be addressed:

Executive Summary: Barilla SpA (A) is a world’s leading Italian pasta & Bakery products producer founded in 1875 by Pierto Barilla. The has company differentiated itself from fierce competition of 2000 manufacturers in Italy through innovative marketing techniques and quality.

It was in response to the significant fluctuations in sales demand that Barilla was experiencing from their distribution centers. Exhibit 12 in the case shows how volatile the ordering could be. It looks very unpredictable using their current method of distribution, which is causing excess inventory and stockouts.

Collaborative Planning: Barilla and the distributors can work as a team and plan on different issues. Manage the demand: Barilla should not only forecast demand but also should try to shape and influence it by marketing using surveys to determine the needs and expectations of the consumers and designing products to satisfy them.